We Make London
For the past four Years Mary has worked as Events Manager and Owner of We Make London. She has developed a vast range of skills and experience through her work. A break down of the events Mary has worked on for We Make London can be seen on her Portfolio Page.
More information about We Make London can be found here: About We Make London
The range of skills Mary has learnt are:
For the past four Years Mary has worked as Events Manager and Owner of We Make London. She has developed a vast range of skills and experience through her work. A break down of the events Mary has worked on for We Make London can be seen on her Portfolio Page.
More information about We Make London can be found here: About We Make London
The range of skills Mary has learnt are:
- Identified events to showcase UK designer-makers and to
maximise promotion of the We Make London brand. Including 80 + exhibitor
events at Chelsea Town Hall and Battersea arts Centre, and 40 + stall
area at The Thames Festival.
- Event management duties includes researching and sourcing appropriate venues, attending meetings with venues to gauge suitability, negotiating contracts and reviewing agreements, creating a full event budget and ensuring this is adhered to, from this creating exhibitor prices to ensure no financial losses, implementing a clear application process for exhibitors through to final selection, liaising with exhibitors to ensure all their needs are met, preparing Health and Safety and Risk assessment documents, sourcing caterers and other contractors, negotiating and agreeing full insurance policy for each event, creating full and comprehensive floor plans to ensure the venue fulfil all our needs and to clearly show the position of each exhibitor, evaluating and reporting the success of the event.
- Duties also include creating a full communications strategy for each event, outline specific needs for promotion, including a full PR and Social Media Campaign and a full plan of designer interviews for the We Make London blog, successfully gaining press coverage in magazines like Time Out London, Junior, Crafts Focus, Crafts Beautiful, Homes and Properties, and more, writing press releases and sponsorship proposals for each event, contacting and following through with UK journalists identifying appropriate partners and securing sponsorship, making sure all sponsorship terms are adhered too.
- Team management duties include managing a team of 3-5 people on a daily basis, planning the team and outlining core roles and responsibilities, creating a full list of tasks and timelines, communicating ideas and decisions to the team, advertising for interns to help on the event day, telephone interviews, duty rosters.
- Ad hoc duties include managing a full database of designers, answering enquires from designers on a daily basis, collating information for regular newsletters, ensuring we are in line with current trends in the Art and Crafts industry and our competitors, gaining a good overall knowledge of the industry and up and coming designers, full financial accounting for each event, post event evaluation and feedback.
- Experience also gained in Project Managing a pop up shop from initial idea through to the event and post event evaluation. Sourcing a venue to maximise sales and promotion, merchandising and designing the shop layout and display, selecting 60 designers to showcase and selecting products from each designer to fit in with location, design and feel of event. Responsible for full set up and break down of event, devising a simple accounting structure for the event. The Pop Up Shop successful took just over £10,000 in sales in 10 days.
