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Autumn 2011 The Mayors Thames Festival, London

• 2 day major outdoor festival that runs the entire length of the South bank of the Thames river in London from Tower Bridge to Tate Modern.
• 40 Stall area by HMS Belfast.
•  8 craft workshops over the 2 days in a special area sponsored by Etsy.com.
•   Sponsorship secured from  Etsy.com and UK Handmade Magazine.
•   We Make London formed part of The Craft Trail, a new concept for the Thames Festival.
•   The main aim of the Craft Trail’s involvement in the Thames Festival was to take on areas of the festival that had struggled to get visitors the year before. We successfully attracted new visitors to these areas and the Festival team were impressed with the event.
•   Planning, Project and event Management by Mary McDermott consisted of:

            o    Sourcing an appropriate area within the festival that suited We Make London’s designers.            
            o    Attending on-site production meetings with the festival team to determine stall structures required.    
            o    Attending on-site meetings to determine electrical constructions required. 
            o    Full Project Plan, Full Event Plan, Press Plan including online and offline and social media plans, full risk
                  assessment highlighting that it was an outdoor event so greater risk to manage.
            o    Designing and planning an entire, cohesive shopping space; this proved to be much more of a challenge as it was 
                  an outdoor space, not a regular venue and therefore I was starting with a blank canvas.
            o    Full financial accounting and full budget for the event.
            o    Sourcing suppliers for banners, printed materials, working with graphic designer to create a cohesive look 
                  maximising the We Make Brand.
            o    Sourcing specialist insurance cover for a one-off outdoor event.
            o    Setting up an entire outdoor area, including gazebos, outdoor lighting, electrical plug sockets, signage, tables 
                 and chairs. All to be inspected by Health and Safety officers before the event began.
            o    Working with both the festival team and The Craft Trail collaboration to help with the design and production of 
                 an interactive map. This allowed visitors to travel around the festival to the Craft Trail areas. The map was 
                designed by Sanna King and illustrated by Mike Hall.
            o    Assisting with sourcing and securing advertisements for the map to generate the funds to print 10,000 copies 
                 that were handed out over the course of the weekend event.
            o    Post event administration, post event evaluation.