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Christmas 2010 Christmas Craft Wonderland
Art and Design Fair, Chelsea Town Hall

  • 1 day Art and Design Fair showcasing over 80 designer-makers.
  • Running craft workshops throughout the day. 
  • Securing sponsorship from Etsy.com, UK Handmade Magazine, Craft Central and Moo.com.
  • Successful gaining Media coverage in Local magazines, Time Out London, Junior Magazine,  UK Handmade Magazine.
  • Planning and Event Management by Mary McDermott consisted of: 
            o    Liaising with venues staff to secure booking, liaising with both venue and insurance company to make sure 
                  event is adequately insured            
            o  Negotiating with professional caterers to design a specific ‘Christmas’ menu for the event.
            o Sourcing and liaising with a choir to perform during the day.
            o    Designing the visual look of the event, including venue decoration, branding signage, this was a themed so 
                 costumes for staff were also sourced.
            o    Full Health and Safety plan to venues requirements including a full check before event opening, risk assessment, 
                 advertising and interviewing staff for event day,  full staff rota, set up venue ready for event, break down of 
                 event.
            o    Creating a fully comprehensive floor plan highlighting 82 stalls ensuring adequate walk through space for 
                 visitors.
            o    Full event budget.
            o    Liaising with graphic designer to create all visuals for the event, advertisements, flyers, banners, hand outs, 
                  promotional tote bags.
            o     Project managing the submission of promotional items from the designers for the goody bags.            
            o   Devising a full marketing strategy including online and offline marketing, a full PR plan, an online competition, 
                  and a social media plan.
            o    Writing press releases.
            o   Collating and responding to 300 designers applying for the event and selecting 80 final designers, acting as the  
                  point of contact for designers, managingd both designer database and Press databases.
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July 2010 Summer Spectacular – Chelsea Town Hall

  •   1 day Art and Design Fair showcasing over 80 designer-maker.
  •   4 craft workshops throughout the day.
  •  Securing sponsorship from Etsy.com, UK Handmade Magazine, Craft Central and Moo.com.  
  •   Successful gaining Media coverage in Local magazines, Time Out London, Junior Magazine,  UK Handmade  
          Magazine.
  •  Planning and Event Management by Mary McDermott consisted of: 
            o    Liaising with venue staff to secure booking, liaising with both venue and insurance company to make sure 
                 event is adequately insured, negotiating with professional caterers for menu for the event.
            o    Designing the visual look of the event, including venue decoration, branding signage. 
            o    Full Health and Safety plan to venues requirements including a full check before event opening, risk assessment, 
                 advertising for and interviewing staff for event day,  full staff rota, set up venue ready for event, break down of 
                 event.
            o    Creating a fully comprehensive floor plan highlighting 82 stalls ensuring adequate walk through space for 
                 visitors. 
            o    Full event budget.
            o    Liaising with graphic designer to create all visuals for the event, advertisements, flyers, banners, hand outs, 
                 promotional tote bags.
            o    Project managing the submission of promotional items from the designers for the goody bags.            
            o   Devising a full marketing strategy including online and offline marketing, a full PR plan, an online competition,                    
                  and a social media plan.             
            o    Writing press releases.
            o    Collating and responding to 300 designers applying for the event and selection of 80 final designers, acting as 
                   the point of contact for designers, managing both designer database and Press databases